Female MSME Actors at Tokopedia Soared 2.5 Times

Uzone.id – Coinciding with the celebration of World Women’s Day which falls every March 8, the technology company Tokopedia explained that the number of women entrepreneurs of MSMEs has soared on its e-commerce platform.

Tokopedia noted that female MSME actors on its platform increased 2.5 times in 2021 compared to 2020.

From the explanation of Tokopedia’s Head of Product Campaign, Helena, the company sees several cities in Indonesia experiencing the highest increase in the number of female local business activists throughout 2021.

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“There are Pekanbaru, Palembang, Pekalongan, Denpasar, and Balikpapan,” said Helena at the virtual ‘World Women’s Day’ event held by Tokopedia, Tuesday (8/3).

This is also driven by various programs held, such as the 2021 Tokopedia Beauty Awards, Women in Style, and the Hyperlocal initiative which has several derivatives such as Tokopedia Nyam!, West Java Local Fashion Festival, and others.

The founder of Digital Studio Kitchen, Mega Puspita, acknowledged that his business had to pivot since the pandemic hit.

“Initially, our business was B2B, but because of the pandemic, we had to change the business scheme to B2C. E-commerce platforms like Tokopedia saved our business in the early days of the pandemic,” said Mega at the same event.

Also read: Tokopedia’s Efforts to Encourage Digital Talent in Indonesia

He said that while migrating to a B2C business and utilizing digital platforms, he and his team were also increasingly diligent in exploring social media as part of awareness.

“We take advantage of social media and try to update features, such as Instagram Reels, to build community and maintain relevance to the needs of today’s society,” he continued.

According to her, as a woman who spreads her wings in the digital MSME sector, Mega believes that the thing to remember is to continue to innovate and be adaptive to the situation.

“Change is fast and sometimes we don’t know what will happen in the future. So, as MSME players, we have to move quickly and don’t be afraid to grow,” he concluded.

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