A local barbershop named Martin Gonzales is located opposite the SoFi stadium, where this year’s Super Bowl will be held.
Martin told VOA that the barber shop was closed every Sunday and Monday. However, they may still be there to witness the festivities of the day.
“The owner of the land where our barbershop is even trying to sell the spots in the parking lot. So it looks like it will be difficult for them to come there,” he added.
While some people rent out their parking spots to onlookers, some advertise their apartments on sites like Airbnb, which offer rental services for hundreds to thousands of dollars a day.
Home prices in the Inglewood area, which is on the outskirts of Los Angeles, where the SoFi stadium is located, have also skyrocketed recently.
“It’s ridiculous. But it adds value to the city. In fact, Inglewood wasn’t that popular before,” he said.
SoFi is home to the Lo Angeles Rams team that made it to this year’s Super Bowl final. They will be playing against the Cincinnati Bengals in this championship.
The price of a ticket to watch the Super Bowl can reach 60 thousand dollars, or more than 859 million rupiah, while the cost of parking near the SoFi stadium ranges from 400 to six thousand dollars, or the equivalent of 5.7 million to more than 85 million rupiah.
However, the prices did not dampen the enthusiasm. According to Inglewood resident Dwight Evans, the Super Bowl was the first outdoor entertainment to be held again in a long time.
“It is very interesting to see the event held again and I am very happy to see it. According to him, the event can relieve fatigue due to the pandemic,” said Dwight Evans.
The football fans who flooded the city of Los Angeles are expected to bring in about $500 million in profits for the city – a hope that excites local businesses.
“I am ready to welcome many customers. We provide (various flavors of cakes) lemon, chocolate, red velvet, vanilla. We receive many orders,” said Sharon
Also Liza Ruiz, from the Wood Urban Kitchen restaurant. This weekend the restaurant will be busy, So they will make sure that they have a sufficient supply of food for the customers.
“(Our restaurant) even hired about four new employees in the kitchen, including two new waiters and an additional bartender. The terrace area outside the restaurant has also been widened to take over the sidewalk. We are very pleased that the Super Bowl is being held at Inglewood,” said Liza Ruiz.
Inglewood has put in place tougher security measures as the city braced for an influx of tourists over the weekend. This Super Bowl event will feature rappers Eminem and Snoop Dogg.
Broadcast nationwide, the average price for a 30-second ad would cost $6.5 million or more than IDR 93 billion, about $1 million more than last year. [di/rd]