Instagram Will Remove IGTV App, Focus on Reels?

Telset.id, Jakarta – Instagram announced that it will be removing the Instagram TV (IGTV) app, so that all video content is only within the main app. There are allegations, this plan was done because Instagram will focus more on Reels.

Reported Telset from The Verge on Wednesday (2/3/2022), Instagram said that the company’s goal was to remove the IGTV application to make viewing video content on Instagram simpler.

Because so far Instagram video content is in 2 different applications, namely the Instagram application and the IGTV application. It is hoped that with the removal of IGTV, it will be easier for users to view videos in just one application.

Read also: Reels is the focus of Instagram this year, seriously against TikTok?

“This is an attempt to make to make videos as simple as possible to find and create,” said Instagram.

Instagram further says that every video in the main app will have a full-screen and tap-to-mute viewer. Both of these features are present for video posts or Instagram Reels.

Still in its official statement, Instagram will develop the Instagram Reels feature. The company plans to test the advertising feature on Reels so that Reels content creators can earn ad revenue from their content.

“We’ll be testing a new ad experience on Instagram, which will allow creators to earn revenue from ads shown on their Reels by the end of this year,” Instagram added.

IGTV Changed Name

Instagram IGTV

The IGTV application is a video sharing application where the uploaded video duration can reach 60 minutes. The app launched in 2018, and IGTV is Instagram’s attempt to compete with YouTube.

Early in its launch, IGTV content was heavily promoted on the main Instagram app. IGTV content appears on the Explore page, and previews appear in Stories and Feeds.

In addition there is a special button that allows users of the main application to IGTV easily. But in 2020, Instagram removed the special button, because it was rarely used by users.

Also read: The IGTV application will change its name to Instagram TV

Then in October 2021 Instagram made changes to IGTV. The company led by Adam Mosseri stated that the name IGTV was changed to Instagram TV.

Finally, in March 2022, Instagram even wanted to delete the application. The schedule for deletion of the IGTV application is not yet known, because until now the IGTV application is still available on the Google Play Store and App Store. [NM/HBS]