London Baby Show Offers Best Technology for New Parents

In an exhibition in London, England, a boiler that is not an ordinary kettle was exhibited. The kettle is able to set the temperature of the water first to clean the formula, and then cool it down to the right temperature for drinking.

Fiona Fenelon is Mayborn Group’s sales manager for Ireland. He explains that the state-of-the-art kettle, called the “Perfect Prep,” can produce 4 to 11 ounces of drinking water, making life easier for parents who have to take care of babies.

“So the recommended temperature for formula baby milk is the same as the temperature of breast milk, 38 degrees Celsius, this is body temperature. So, this machine can help mothers provide milk quickly when the baby screams for milk. In two minutes, milk is available at the right temperature.”

The tool is actually not new because it was released three years ago. However, this is the first time since the pandemic that Fenelon has demonstrated the product again to exhibition visitors. And interest in this stuff is growing, he says, because this version is better than the previous one.

The Perfect Prep Day and Night is the premium version. Everything is digital, and there are lights for the night, says Fenelon. It sold for $171 and won a bronze prize from Mother and Baby magazine.

According to Mallory Reynolds-Trout, manager of the London Baby Show, devices are essential for new parents. “Technology is definitely at the forefront,” he said.

The brand also brings advanced technology to safety devices such as baby seats in cars or car seats. The new model car seat from Cybex is offered at a price of $738 and is claimed to be the world’s first car seat with protective cushions or full-body airbags. The seat belt doubles as a protector in which there is an airbag.

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Like an airbag in a car, this car seat airbag will inflate when there is a hard shock. However, this tool is able to distinguish shocks so that they do not expand when dropped on the floor, for example. Dominic Goodwin, Cybex salesperson, explained the position of the airbag on the car seat.

“Obviously on vehicles, there’s a steering wheel at the front or the dashboard. It’s not in the child seat. Then, where can we put the airbags? Well, that makes sense. the perfect place for airbags to deploy,” explains Dominic Goodwin.

The car seat, called the Anoris T i-Size, also has small wings on both sides that can reduce the impact force in the event of a side collision. The seat, Cybex said, has passed all the tests to enter the market, and will again undergo tests by independent reviewers such as the German automotive association, ADAC.

The London Baby Show features 200 exhibitors and expects over 20,000 visitors in three days. The exhibition location will switch to Birmingham on 13-15 May, and return to London on 21-23 October 2022. [ka/lt]


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