Tokopedia Academy Invites Young Generation to Be Digitally Literate, Jakarta – Through the Tokopedia Academy, Tokopedia collaborates with the Ministry of Communication and Information of the Republic of Indonesia (Kemkominfo RI) to hold an incubation program titled Tokopedia NextGen. This program is intended to make Indonesian students more digitally literate.

Special Staff of the Minister for Digital and Human Resources / Spokesperson for the Ministry of Communication and Information of the Republic of Indonesia, Dedy Permadi, Ph.D conveyed the Ministry of Communication and Informatics’ support for this program. According to him, the introduction of the technology industry from an early age will give birth to a generation that is tough to face competition in the digital era.

“Therefore, we really appreciate and support this activity in order to accelerate the digital transformation of the country,” said Dedy.

Also read: Flood of Interests, ‘Tokopedia Academy’ Participants Soar 3x

In the Tokopedia NextGen event with the theme of All Things in the World of Product Management and Product Design, Tokopedia through its experts also shared tips for a career in the world of technology, especially in the field of product development and design. So, what are the tips?

  1. Learn Basic Skills

As revealed by Tokopedia’s Product Design Lead, Adze Ganesha, as a product designer, one of the most important skills is understanding user needs. “Being able to put yourself in the user’s shoes is important when we build products that are aimed at them,” he said.

On the other hand, Tokopedia’s Lead Product Manager, Priscilla Rasmana, said that the ability to think analytically in processing data is one of the basic skills that must be possessed by those who are interested in becoming a product manager.

  1. Expand Knowledge

This can be done by reading a lot. For example, learn about behavioral science, or industries and products that interest us. “Because innovation often comes when we can combine our expertise and knowledge,” added Tokopedia’s Senior UX Researcher, Michael Kendro.

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  1. Good at Collaborating

When developing a product, there are many parties involved. Therefore, collaboration skills are needed. Adze mentions this is related to how we can work together and make mutually beneficial decisions and produce products that answer consumer needs.

  1. Communicating Ability

As a product manager, product designer or researcher, communication skills are a must-have skill. This skill according to the target audience is very important so that we can convey our ideas so that others can understand them and these ideas can become reality.

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“In order to get a comprehensive understanding of user needs, as a UX researcher, it is important to be able to communicate with respondents when making visits and observing the surrounding environment,” added Michael.

  1. Join the Community and Join the Training

In order to understand the context and skills needed in the world of work and their application, students can hone their skills through various activities such as courses, internships, competitions, workshops, joining communities and participating in trainings such as the Tokopedia Academy.