Video Game Developers Explore the Potential of Africa’s Rapidly Growing Digital Market

Two manga-like avatars with locked swords set in a comic strip, as Alexander Poone describes a different world from “The Traveller”- a video game based on a graphic novel.

Its creator, a 27-year-old boy from Johannesburg, showcased his creations at the annual African Games Week which takes place in Cape Town.

The organizer of the African continent’s largest game developer meeting aims to help the game industry meet the demand for African-made content while increasing the potential of local talent.

Alexander Poone, comic artist and game animator, at Africa Games Week in Cape Town, February 23, 2022. (RODGER BOSCH / AFP)

Alexander Poone, comic artist and game animator, at Africa Games Week in Cape Town, February 23, 2022. (RODGER BOSCH / AFP)

Most of the games on the market are from America, Europe and Japan, but very little African content, said Poone, founder of Dream Shards. “A lot of the content is new and hasn’t been fully researched,” he explains.

The event was opened on Wednesday (23/2) and lasted until Friday (25/2), bringing together around 2,500 developers, coders, designers, investors, and publishers, and around 600 of them attended in person.

Nick Hall, co-founder of the African video games week, said many publishers expressed interest in African-made content. [mg/jm]