Why is Binge Watching Fun and Addictive? Psychologists Explain What Happens in the Brain

Suara.com – Streaming platforms like Netflix, HBO, or Hulu are getting more and more attention. Many people have become addicted to watching the series that the platform provides.

In fact, there are people who are willing to stay up late to finish the series they like.

According to a survey by Netflix, 61% of users regularly watch two to 6 episodes in one sitting.

Another study found that most Netflix members prefer to binge watch or watch several series at once, rather than do it gradually.

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What makes many people enjoy binge watching?

illustration of watching Netflix (pixabay).
illustration of watching Netflix (pixabay).

Clinical psychologist Renee Carr, Psy. D, said that watching serial episodes makes the brain produce dopamine.

“These chemicals give the body a natural internal pleasure that reinforces ongoing engagement in the activity. Brain signals communicate to the body, ‘This feels good. You have to keep doing it!’ ,” explained Carr, reported by NBC News.

When a person watches his favorite series, the body will constantly produce dopamine and the body experiences a feeling of ‘drunk’ like a drug.

“You get a pseudo-addiction to the show because you develop a craving for dopamine,” he continues.

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According to Carr, the natural process that a person goes through when binge watching is the same process when using drugs or other types of addiction.

“The neural pathway that causes addiction to heroin and sex is the same as addiction to bing watching. The body does not discriminate between pleasure,” he added.

The body can become addicted to any activity or substance that consistently produces dopamine.