BNI Tokyo Opens Access for Indonesian MSMEs to Enter the Japanese Market

Jakarta, IDN Times – PT Bank Negara Indonesia (Persero) Tbk. through the BNI Tokyo Branch Office, Japan brought a number of Food & Beverages (culinary) MSMEs assisted to participate in the Indonesia Pavilion in the 2022 Food Expo (FOODEX) which will be held on 8-11 March 2022 at Makuhari Messe, Tokyo.

BNI Tokyo acts as a trade and investment bridge between Indonesia and the world, including supporting MSME players who will develop their business overseas.

1. There are 14 MSMEs assisted by Xpora BNI which are facilitated

BNI Tokyo Opens Access for Indonesian MSMEs to Enter the Japanese MarketBNI Tokyo. (Doc. BNI)

The Indonesian Pavilion is the result of a collaboration between the Indonesian Embassy in Tokyo through the Trade Attaché, the Indonesia Trade Promotion Center Osaka, Bank Indonesia Tokyo, and BNI Tokyo. This collaboration is an effort to encourage an increase in Indonesia’s non-oil and gas exports, especially food and beverage products in the Japanese market.

FOODEX 2022 itself is the largest Food & Beverages exhibition event in Japan, even one of the largest in Asia because it was attended by more than 10,000 buyers from more than 30 countries.

BNI’s Treasury and International Director, Henry Panjaitan said, as many as 14 MSMEs assisted by Xpora BNI had been facilitated by his party to be able to promote and market their products in Japan through FOODEX 2022.

“In addition to being able to open market access and bring potential buyers in Japan for Indonesian MSME products, this expo is expected to be able to establish sustainable business agreements between Indonesian MSMEs and their partners buyers in Japan,” he said

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2. Affirming Indonesia’s existence in the Japanese market

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BNI Tokyo Opens Access for Indonesian MSMEs to Enter the Japanese MarketBNI Tokyo. (Doc. BNI)

Meanwhile, the flagship products of Indonesian MSMEs promoted in FOODEX 2022 include coffee, tea, chocolate, canned fish, fruit chipsprocessed coconut, sugar, and chili sauce.

Henry further explained, as the only commercial bank from Indonesia in Japan, BNI Tokyo is committed to supporting the export of Indonesian products to emphasize Indonesia’s existence in the Japanese market.

“BNI’s support for Indonesian MSMEs at the FOODEX 2022 event is in line with BNI’s spirit, especially in international business to support MSMEs Go Global, especially in the Japanese market,” added Henry.

3. Provide facilities live virtual business matching

BNI Tokyo Opens Access for Indonesian MSMEs to Enter the Japanese MarketBNI Tokyo. (Doc. BNI)

In addition, Dyah Paramita Novia Putri as the Acting General Manager of BNI Tokyo said that BNI Tokyo also provides facilities live virtual business matching to accommodate the needs of the potential buyers for more detailed information regarding Indonesian MSME products promoted at FOODEX 2022.

“BNI Tokyo staff who are fluent in Japanese have been prepared to facilitate live virtual business matching for visitors. So discussing is no longer an obstacle for the potential buyers who want to communicate directly with MSMEs in Indonesia to obtain more detailed information about the desired products,” he said at the opening of FOODEX 2022 (18/3/2022).

He also said that the COVID-19 pandemic had changed the consumption pattern of Japanese people. The existence of a Work From Home (WFH) policy has resulted in the need for Food & Beverage, especially half-processed and processed food increased. The trend of Indonesian processed food exports to Japan has continued to increase in the last 5 years.

Based on BPS data, exports of Indonesian processed food products to Japan in 2021 will reach USD 211.2 million with an increasing trend of 3.56 percent over the last five years. The food products that experienced a significant increase in 2021 were: snacks (snack). (WEB)

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